Local market knowledge
In-depth expertise across Phoenix, Scottsdale, Paradise Valley, and all of Maricopa County.
Who Is Ashlee Croft, Realtor® In Phoenix AZ
More than a Realtor®. An operator, an investor, and an advocate.
Buying or selling a home is more than a transaction — it's a life-changing experience. You deserve a Realtor® who combines market expertise, personal experience, and a genuine passion for helping people succeed.
Start Here
What slaying really means
Slaying is more than just a word — it's a mindset, a journey, and a celebration. To slay is to step into an experience one way and come out the other side stronger, more confident, and proud of what you accomplished. Whether it's buying your first home, selling to move into the next chapter, renovating a property, or finally making that dream investment — you didn't just do it, you SLAYED it.
It's about embracing change, owning your journey, and letting confidence shine through. Bringing your full self to the table — your personality, your creativity, your style — and not being afraid to stand out.
Yes, the journey gets stressful. But sticking with it, pushing through, and hitting your goals is where the magic happens. That's slaying. Having fun, being bold, being unapologetically you.
When you close on a home, don't just hold a sign and smile for the camera. Dance. Laugh. Cry. Wear your favorite outfit — or a silly one. Don't just show that you did it. Show that you SLAYED it.
My Story
From production management to real estate
Before becoming a Realtor®, I spent 13 years in production management, where I mastered organization, process efficiency, and attention to detail. Those skills are why every client — buying, selling, or investing — gets a smooth, streamlined experience instead of a chaotic one.
My real estate career began in new home sales, where I became one of the top 3 sales agents in the nation. Working directly with home builders gave me insider knowledge of the new construction process, builder contracts, and negotiation tactics — insights I now use to protect my clients and maximize their results.
Investor + Realtor® = your advantage
I don't just sell real estate — I live it. I've purchased and managed five properties using FHA, Conventional, and Hard Money financing. My experience spans:
- Fix and flips — ARV, renovation scope, and resale strategy
- Airbnb & short-term rentals — cash-flowing STRs in Phoenix
- Long-term rentals — steady, boring, passive income
Because I'm both a Realtor® and an investor, I understand equity, ROI, and strategy in every deal. Sellers can trust me to push for the highest possible price. Buyers and investors get my ability to spot opportunities others miss.
The Home Slayer Difference
Why clients choose me
Comprehensive CMAs
Accurate pricing strategies that protect sellers' equity. I don't guess at your number.
Negotiation strength
Builder-side experience that helps buyers secure deals other agents don't know to ask for.
Investor insight
Real strategies for rentals, flips, creative finance, and 1031 exchanges — not theory.
A different experience
I educate and empower. Real estate should be enriching, not just survivable.
All in, both ways
I ask for an exclusive agency agreement. When I partner with you, my full time and energy is yours.
The Home Slayer promise
My brand isn't just a name. It's a promise that I'm here to help you:
Slay your fears about buying or selling · Slay your goals for wealth and homeownership · Slay your experience so it's not just successful, but memorable
With me, you gain more than a Realtor. You gain a trusted advisor, a fierce negotiator, and a partner who helps you Slay It Like You Mean It.
Family, Advocacy, And Heart
Why I'm more than just a Realtor®
Real estate isn't about houses. It's about people, families, and creating spaces where life happens. My passion for this comes from my own life story.
My advocacy and family story
I come from a family with disabilities, and those experiences shaped me into an advocate, a compassionate professional, and a Realtor® who understands the true meaning of home.
I've seen firsthand the strength, resilience, and challenges faced by people with disabilities. My mother lives with Multiple Sclerosis. My sister was born with Cerebral Palsy. Their journeys taught me patience, advocacy, accessibility, and above all — the power of family support.
That's why I walk the Multiple Sclerosis Walk every year for my mother, and why I stay involved with Ability360, an organization that supports independence and empowerment for people with disabilities, in honor of my sister.
Family isn't just important to me — it's my foundation. It's what drives me to work hard for my clients and handle every step with care and respect.
How this makes me a better Realtor®
- Compassion & understanding — I listen closely, because every client and every family is different.
- Advocacy — Just as I advocate for my family, I advocate fiercely for my clients. I protect your interests like they're my own.
- Accessibility awareness — I understand what makes a home safe and functional for people of all abilities, and I can guide you through modification resources.
- Family values — I treat every client like family: honesty, loyalty, and a commitment to seeing you succeed.
My mission: bridge the gap in ADA housing for the disability and veteran community.
That mission became its own company. SMOOVE Living Co. — Accessible Living Everywhere — is where I'm building it: ADA co-living, ground-up accessible construction, and renovations that make existing homes work for the people living in them.
Being "The Home Slayer" isn't just about real estate. It's about empowering people to achieve goals they didn't think were possible — a family buying their first home, an investor growing a portfolio, a seller ready for the next chapter. Same values every time: strength, compassion, advocacy, and family.
Outside The Closing Table
Slaying isn't just a work thing
I ask clients to be bold and celebrate their wins. Hard to say that with a straight face if I'm not doing it too.
Who I Work With
